Why Drone Filming is Becoming a Key Marketing Tool for Birmingham Businesses

In a world of digital noise and fierce competition, businesses are on a quest for that captivating edge that will make them soar above the rest. Enter the dynamic duo of drone photography and aerial video, the ultimate power couple revolutionising marketing visuals. These aerial perspectives have taken flight, providing a bird’s-eye view that turns heads and sets businesses apart. 

Now, the Birmingham business scene is catching on, harnessing the power of drone technology to unlock new dimensions of real estate promotion, digital marketing, and virtual tours. So, fasten your seatbelts and join us on this exhilarating journey as we uncover why drone filming has become the secret weapon of professional drones and the superhero in the realm of digital marketing. Get ready to explore the sky-high possibilities and take your marketing strategies to new heights!

7 Reasons Why Drone Filming is Essential for Birmingham Businesses

  • Unique and Captivating Visual Content: Drone filming provides businesses in Birmingham with the ability to capture stunning aerial shots and create visually captivating content. The bird’s-eye view offered by drones adds a unique perspective that immediately grabs the viewer’s attention and sets businesses apart.
  • Increased Brand Visibility and Recognition: By incorporating drone photography and aerial video into their marketing campaigns, Birmingham businesses can enhance their brand visibility and recognition. Aerial perspectives offer a fresh and memorable way to showcase products, services, and locations, leaving a lasting impression on the audience.
  • Enhanced Storytelling and Audience Engagement: Drone filming allows businesses to tell their story in a more engaging and immersive way. Aerial footage adds a sense of drama and scale to narratives, drawing viewers in and keeping them captivated throughout the storytelling process.
  • Showcasing Birmingham’s Unique Selling Points: With its rich history, stunning architecture, and vibrant culture, Birmingham has plenty of unique selling points to showcase. Drone photography and aerial video enable businesses to highlight the city’s landmarks, attractions, and real estate from a whole new perspective, enticing potential customers and investors.
  • Reaching Wider Audiences and Target Demographics: Through drone filming, businesses can expand their reach and target specific demographics. Aerial visuals have broad appeal and are particularly effective in industries such as real estate, tourism, and events. By incorporating drone footage into their marketing strategies, Birmingham businesses can attract a wider audience and increase their customer base.
  • Gaining a Competitive Edge in Marketing Campaigns: In a competitive digital landscape, businesses need to find ways to differentiate themselves. Professional drone photography and aerial video provide a unique edge in marketing campaigns, helping businesses stand out and leave a lasting impression on potential customers.
  • Generating Excitement and Curiosity Among Viewers: Drone footage has an inherent ability to generate excitement and curiosity among viewers. Whether it’s a virtual tour of a property, a captivating aerial view of an event, or a mesmerising shot of Birmingham’s skyline, drone filming creates a sense of wonder that captivates audiences and sparks their curiosity.

6 Factors Driving the Adoption of Drone Filming in Birmingham’s Marketing

  • Technological Advancements in Drone Capabilities: The rapid advancements in drone technology have made professional drone filming more accessible and versatile than ever before. High-resolution cameras, stable flight controls, and intelligent features have empowered businesses in Birmingham to capture breathtaking aerial photography and video.
  • Affordability and Accessibility of Drone Technology: As the cost of drone technology continues to decrease, it has become more affordable and accessible to businesses in Birmingham. This affordability has opened up new opportunities for businesses of all sizes to incorporate drone filming into their marketing strategies.
  • Increased Consumer Demand for Visually Compelling Content: Consumers today have an insatiable appetite for visually compelling content. Drone photography and aerial video provide an exciting and immersive experience for viewers, satisfying their desire for captivating visuals that stand out in a crowded digital landscape.
  • Influence of Aerial Perspectives in Storytelling: Aerial perspectives have a profound impact on storytelling. They offer a fresh and dynamic angle that enhances narratives and brings stories to life. By incorporating drone filming into their marketing efforts, businesses in Birmingham can tap into the power of aerial perspectives to engage their audience on a deeper level.
  • Growing Use of Social Media Platforms for Marketing: Social media platforms have become powerful marketing tools, and visual content performs exceptionally well on these platforms. Drone photography and aerial video are highly shareable and have the potential to go viral, increasing brand exposure and driving engagement on social media.
  • Competition in the Digital Marketing Landscape: In a competitive digital marketing landscape, businesses in Birmingham need to constantly innovate and find ways to stand out. The adoption of drone filming has become a strategic necessity to keep up with competitors and meet the growing demand for visually captivating content.


In conclusion, drone filming has become an indispensable marketing tool for Birmingham businesses, and Impact Aerial is at the forefront of delivering exceptional services in this domain. As a leading provider of drone photography and videography, Impact Aerial caters to various industry vertical markets, including commercial and residential property developers, building services, architects, and film production. Our expertise in capturing stunning aerial visuals ensures that businesses can effectively showcase our offerings and captivate our target audience.

By incorporating drone filming into our marketing strategies, Birmingham businesses can elevate their brand visibility, engage audiences through unique and captivating content, and highlight the distinct features of the city. The technological advancements in drone capabilities, combined with its affordability and the growing demand for visually compelling content, have driven the adoption of drone filming as a competitive edge in the digital marketing landscape.

To take advantage of the benefits offered by drone filming, businesses can contact Impact Aerial at our address: 2 Norton Drive, Wythall, Birmingham, B47 6HH. They can be reached via telephone at 0800 321 3258 / 0203 290 1004 / 07894 263 644 or through email at [email protected] Unlock the potential of aerial photography, aerial video, and virtual tours with Impact Aerial and soar to new heights of marketing success in Birmingham.

New DJI Drones – Like Buses!

Yep it now seems that not a single month can go by without DJI launching yet another new Drone.

Lat month DJI announced the new Mini 3 drone.


This came after just a short while earlier when they announced the Mavic 3 Classic.


And now hot on the heels of those new actual announcements we have a rumour of yet another new DJI Drone, which looks like it might just be the Mini 4 Zoom.

Hers some of the images leaked so far.

We also have lots of people in the Youtube drone community talking about it too, the usual stuff, when is it coming out, how much will it cost etc etc.

RobHK talks about the DJI Mini 4

Tom Cruise – Mission Impossible 7 – Drone Stunt Filming

So Tom cruise and his amazing stunt team have been out filming for Mission Impossible 7 again.

And once again a huge drone filming crew were there to film it from a range of drones to capture every angle of the crazy stunt.

Tom Cruise – Mission Impossible 7

See how many different drones you can spot that are being used on this shoot!! It’s quite a lot more than you think.

New C1 Classification for our Mavic 3 Drone

So the following new post has been issued from the official DJI Blog

This topic regarding C1 classification n has been a hot discussion point over the last few months.

We will follow the instructions when they are released here tomorrow, come back to see how we get on with the updates for our Mavic 3 Drone.

The link to the news on the blog is here:


Another great new project with the BBC

Last year we were once again approached by the BBC to help produce a film.

This time the project was something different and exciting.

This was a film to be produced by BBC Countryfile.

BBC Countryfile is a great series of programmes produced by the BBC to cover a wide a range of topics relating to the great outdoors in the UK.

The topics covered by BBC Countyfile range from Farming to Fishing and beyond.


This Countryfile programme was all about a project on UK Canals.

It was a project for ground source heat being conducted by the Canals and Rivers Trust.


We were commissioned by the BBC to fly our Thermal Imaging Drone to capture heat sources.

Some projects from last year.

We are very lucky to work on some great projects in some amazing locations.

It’s one of the reasons we love our work so much.

It’s also what inspires us to make more and more fantastic content.

Last year we were asked to help produce content for a BBC 4 Production.

This was planned to chart the history of Coventry Cathedral.

Here is the finished video on Youtube.

BBC TV – Coventry Cathedral

We were also very pleased to be given credits at the end of the film too.

BBC TV – End Credits

We would also really like to extend our thanks to John Wyver as the director for Illuminations Media who directed and created the film for the BBC.


New DJI Announcement today 21st March

So today DJI are due to release 3 new products.

Lots of rumours flying around ( Pun Intended!! ), could it be the DJI Inspire 3, could it be a new Mavic 3 Enterprise?

We will have to wait and see later today, but it’s going to be very interesting indeed.

Personally we are hoping its going to be this!

We have tried to get the drop on the news from Mark Boyt at Drone Safe Register, but he wont tell us yet!


Brand New Logo Refresh

So our logo is over 5 years old now and we felt it was time for a refresh.

We have always been happy with the text and the colours of the words, but no so much the Logo of the drone.

So now we have a new version, the Logo of the drone was actually created using an image of one of our DJI M300RTK Drones.

Our New 2022 Logo

Let us know what you think!!

New Construction Promotion Partner

So we do a lot of work with a wide range of construction companies all over the UK.

In order to promote our wide range of services to the construction industry, we have partnered with this company.


And here’s the link to our specific advert on the https://www.construction.co.uk/ Website.

Impact Aerial Ltd advert – https://www.construction.co.uk/c/694509/impact-aerial-ltd

Using Chat GPT for Content

Lots of people are talking about using chat GPT to create content for them automatically.

So we thought we would have a go at creating some content relating to our drone services work that we provide to see what chat GPT would create automatically.

So what we decided was to ask chat GPT to create the top five reasons to use a drone for roof inspections and this is what I came up with tell us what you think.

Top 5 Reasons to Use a Drone Roof Survey

  1. Cost-Effective: Drones equipped with high-resolution cameras provide a cost-effective solution for roof surveys compared to traditional survey methods, such as scaffolding or cranes. This can result in significant cost savings for building owners and property managers.
  2. Safety: Drone roof surveys eliminate the need for workers to climb onto roofs, reducing the risk of falls and other safety hazards. This makes it an ideal solution for inspecting hard-to-reach or dangerous roofs, such as those with steep slopes, sharp edges, or fragile materials.
  3. Efficiency: Drone roof surveys can be completed in a fraction of the time it takes to complete a traditional roof survey, reducing downtime and minimizing disruption to building occupants. The use of drones also allows for the collection of data and images from multiple angles, making it easier to identify and assess damage or potential issues.
  4. Accuracy: Drones equipped with high-resolution cameras provide clear and detailed images of roofs, making it easier to identify and assess damage or potential issues. This helps building owners and property managers make more informed decisions about repairs and maintenance.
  5. Environmental Benefits: Drones use less fuel and emit fewer greenhouse gases than traditional survey methods, making them an environmentally-friendly option for roof surveys. Additionally, drones are equipped with advanced navigation systems, reducing the need for frequent take-offs and landings, further reducing their carbon footprint.

In conclusion, using a drone roof survey can provide building owners and property managers with a cost-effective, safe, efficient, accurate, and environmentally-friendly solution for roof inspections and assessments.

So a New DJI Drone – The Mavic 3 will be released this Friday.

A lot of people ask us for advice on what drone to buy, and how to use it to deliver the best results.

On Friday the 5th of November, which funnily is Bonfire Night, I am sure thats not a coincidence by the way, DJI will announce the new Mavic 3 Drone to the World.

You can see the teaser from here on the DJI Website.


DJi Mavic 3

2021 – A brand new year – A brand new start

So I am sure we will all agree that 2020 has been a very very tough year for everyone.

The Coronavirus Global Pandemic has had a devastating effect on peoples lives, both from a professional and personal aspect.

We are devastated to see so many people in business, colleagues and friends strugling to make their businesses work in these difficult times.

However, we all must strive to survive the best we can and adapt our businesses to offer new services that will help people in the new normal under COVID 19 Pandemic.

Here at Impact Aerial we have been very lucky to weather the storm that started back in Febuary 2020, and we like to think we have managed to adapt our services and offerings, and become more successful as a result, despite the Global Economic devastation.

To that end we are quite proud of the fact, that during 2020, we have had the most successful year since our business started.

We have worked for over 30 companies on new projects in 2020, and we wanted to take the time to thank them all for choosing to use us to supply our products and services.

Many of our new customers have found Impact Aerial, by using the service from our partners at Drone Safe Register.

We are also proud that as long standing members of Drone Safe Register, we have also been recognised for our achievements and been awarded Gold Partner Certification for Drone Safe Register.

Live Video of our New Web chat

So we have been testing our new website feature – live chat.

We are blown away with this feature, here is a quick screen recording of one of our test live chats.

For some reason the actual video got lost, or at least the link to it did, we are sorry for that.

Its been added again now for 2022.

New Customer Reviews

We have recently received some great reviews from Clients we have worked with, where they have kindly left reviews on Trustpilot.

We are always very grateful to receive five star reviews, and feel that we should also provide links to their websites as a way of thanking them for their great reviews.

The first one is Mark Boyt from Drone Safe Register. Impact Aerial have been a member of Drone Safe Register for over three years, and have worked with some fantastic clients introduced to us by Drone Safe Register.

Heres the link to Drone Safe Register Website. http://www.dronesaferegister.org

Betaden Tech Tuesday Event

So a quick background to Betaden.

BetaDen is a Tech Accelerator based at the Malvern Hills Science Park in Malvern Worcestershire.

Impact Aerial were proud to be chosen to be one of just eight new startup businesses to be members of BetaDens Cohort 2.0

Each Betaden Cohort is a 9 Month Accelerator, where businesses with an innovative tech startup idea, are helped to bring that Idea to a commercially ready product offering.

Unfortunately due to the impact of the COVID 19 Pandemic the program was delayed, meaning the big showcase event that ws scheduled for June had to be re thought.

In fact each of the Cohort 2.0 companies, with the expert guidance from the Betaden team still managed to deliver our end of program Showcase, it was actually just a Virtual Showcase.

However in addition to the Virtual Showcase, BetaDen also run regular monthly update session, such as the Tech Tuesday regular event.

For the July 2020 Tech Tuesday event, Impact Aerial were invited to join Drone Prep to deliver a presentation on ” Drones – the art of the possible “

You can find a link to the recorded session here.


Impact Aerial are part of BetaDen Cohort 2.0

New Story

So you might have seen we have decided to make some changes to our website.

We have changed our menu and added some items.

You might notice that we now have the following items added to our menu, Twitter and Blog

We wanted to add the Twitter feed, because we have a lot of followers on Twitter, and many people comment, like and retweet our tweets over on Twitter.

And by the same token we also wanted to make a proper section for Blog posts.

The advantage of a blog post is that they appear on our we page as post, which have a history and chronology, which allows then to be easily found and read by other people.

Finally people can add their own comments to blog posts too. So we welcome comments ( constrictive ones please!!) on our blog posts.

102 Colmore Row Birmingham
The huge crane building the amazing new building at 102 Colmore Row